What is customer service to a company and what is it to a customer? This are questions that can make or break a roofing company. So what is world class customer service, We as Lyons Roofing use the term so what can you expect with it and how can other companies give it to you as a consumer?
A Company’s Stance on World Class Customer Service
Yes, I know it sounds cliche. So why does Lyons Roofing say it, why does any company say it? For a company to provide the best in service they must adapt to multiple customer profiles and each profile has a different tolerance level information needs and expectations of a company. For a company to give the best in customer service they need to arm their representative with the content and education to better prepare them for the varying customer profiles.
The best service fulfills the promise of a companies advertising and is unique to each company. Additionally, interactions should be extremely consistent, answer all of a customers questions to your utmost ability and make sure the customer knows and your company shows them how valuable their time is.
One other thing, as a sales rep, if you don’t know the answer don’t lie, it all comes out in the end!
A Customers Stance on World Class Customer Service
So what kind of service does a customer want, what does a customer deserve? You would think all of the above mentioned items are all that a customer expects, consistency, honesty, knowledgeable etc. but is that it? No, but what else is there you ask?
Disclaimer: these are my opinions, please correct me if I am wrong and i gladly accept feedback, if i have missed something!
A customer wants to feel valued, they want to feel like they are your one and only customer and that nobody else should come before them. I couldn’t agree more with them either (You know the “golden rule“). Yes, it is hard to keep a bunch of different people happy all at once but man is it important.
So what else does a customer want? Options (you heard me) but i will say it again and louder this time OPTIONS!! So what do I mean by that? I mean give them affordable options with your products, if the area you do your most work doesn’t have the means to go to the top of the line or even the middle with a certain shingle then prepare and show a customer something they can afford. The other main option people need to have is payment options, not everyone can afford a new roof. I mean if you look at the state of the economy, 62% of americans have less than $1,000 in their savings account. Can that buy you a new roof? Heck no! So, a customer needs options, financing, credit cards, cash whatever(I don’t think i would accept bitcoin, but i have been wrong before). Help us your customers (yes, i was a customer once) help themselves.
Moral of the Story
The moral of this story, help a customer protect their greatest investment. But also help a customer feel like they are number one, they are the only one in your eyes, be honest, on time, professional and most of all give them what they want, don’t fight over something silly, it only makes you as a company look worse.